As a past (and now present) TikTok-viewer, audience engagement is huge. When only given 15-60 seconds to persuade someone/make them laugh/tell a story the creator must provide the viewer with visuals, audio, and information that encourages them to keep watching. Part of this audience engagement happens in the first 5 seconds of the video (the hook), this is the time the viewer will decide to either continue viewing or scroll to the next video. What makes a professional TikTok different from a “just for fun” one, is how you choose to present and share your information/visual/self in your video. You must know the audience you’re hoping to reach and display your content in a way that will be responded to positively. Finally, a professional TikTok should be multimodal and contain various modes to ​​convey meaning, demonstrate, explain or represent the given information.